She greets clients warmly and genuinely. She gives them a thorough tour of the locker room. Once they've changed into their robes and slippers, she guides them to the relaxation area as she asks them about their day. Once they
When you post a job, I hope you're not saying to yourself, "I'll just take anyone at this point." We all want to hire the best employees possible. I'm going to talk about not only what to look for in
Benjamin Franklin said, "By failing to prepare, you are preparing to fail." We all make decisions every day. Many of those decisions are in regard to fires we're putting out in our spa. Your holiday spa marketing strategy must start
Every year, I look forward to the Spa Hive Spa Event in New England. This year, I held the event at Cliff House Maine in Ogunquit. It had the perfect backdrop to provide my Spa Hive guests the sweet, serene
Published in Pulse Magazine, June 2017 "Julie Pankey, managing partner of JMPankey Partners specializes in helping her clients formulate social media policies. She notes that there are two reasons we create social media policies for our clients
The SpaHive Mastermind events are a first in the spa industry and were created through the passion of Julie Pankey, who believes that as an industry we are stronger together than we can ever be separately. We are excited about the great number
As our series of SpaHive Mastermind events are just around the corner, we're looking forward to some seriously productive, seriously fun and seriously successful days that will help you to take immediate action to tackle any of your nagging spa
Spa management and management in general is a complex job. It takes a person who can wear many hats to be successful, and the ability to manage multiple personality types is yet another leadership challenge. Managing a spa or salon requires skills and experience in all areas of the business: marketing, services, treatments, customer service, and operations. Because of this, managers are often spread thin, resulting in poor leadership and, potentially, dissatisfied employees and customers.
Hiring can be one of the most challenging aspects of being a spa owner and manager. It is a never ending challenge of getting the right people and keeping them. When we hire wrong, not only do we lose money but also time and employee morale. As the saying goes, "it only takes one bad apple to ruin the bunch." The ultimate goal is to get the best employees for your spa, ones who are passionate, talented and committed to a career they love. So to minimize staff turnover we want to hire right from the start.