It should come as no big surprise to know that in a $4.5 Trillion industry, other spas are vying for your clients. In order to stay top of mind, it's important to know how to stand out. That's why I
If you've followed me for any amount of time, you know how much emphasis I place on properly marketing your spa. A good website should be at the core of your marketing strategy. When I say "good website", what images
If you think marketing to millennials is a waste of time and money, maybe you’ll think differently by the time you finish reading. What are some stereotypes that you’ve heard about millennials? They’re lazy, not loyal, self-centered… the list goes
It's PRIDE month! Some of us choose to celebrate because we're part of the LGBTQ community. Some celebrate because someone they love is a part of the community and some choose not to celebrate. While I'm taking the time to
Benjamin Franklin said, "By failing to prepare, you are preparing to fail." We all make decisions every day. Many of those decisions are in regard to fires we're putting out in our spa. Your holiday spa marketing strategy must start
Every year, I look forward to the Spa Hive Spa Event in New England. This year, I held the event at Cliff House Maine in Ogunquit. It had the perfect backdrop to provide my Spa Hive guests the sweet, serene
As our series of SpaHive Mastermind events are just around the corner, we're looking forward to some seriously productive, seriously fun and seriously successful days that will help you to take immediate action to tackle any of your nagging spa
The inspiration for our content comes from many years in the business and seeing first-hand the challenges that our clients face. Here are our top posts from 2015 in case you missed them: 5 Reasons Spa Clients Don't Return Keeping Spa Employees
We are in the final stretch of the holidays and gift buying is at its peak. Even though Black Friday and Cyber Monday have passed, there are still millions of people who haven't even started their holiday shopping and there are some last minute things you can do to increase spa revenue.
Your goal over the next three weeks is to capture your audience and sell, sell, sell. You need to be creative and use social media to your advantage. If you missed our last two posts on building holiday sales, you can read them here:
It's gift certificate time; the holidays are less than 8 weeks away and everyone is looking for that perfect gift for friends, co-workers, and family. Your business should be paying special attention to them and providing your clients an easy, efficient way to give a gift.