Benjamin Franklin said, "By failing to prepare, you are preparing to fail." We all make decisions every day. Many of those decisions are in regard to fires we're putting out in our spa. Your holiday spa marketing strategy must start
Every year, I look forward to the Spa Hive Spa Event in New England. This year, I held the event at Cliff House Maine in Ogunquit. It had the perfect backdrop to provide my Spa Hive guests the sweet, serene
Published in Pulse Magazine, June 2017 "Julie Pankey, managing partner of JMPankey Partners specializes in helping her clients formulate social media policies. She notes that there are two reasons we create social media policies for our clients
Now more than ever, you can harness the power of social media as a spa business! We all know the platforms but we wanted to share some more details about why they are important and the beneficial exposure for your
When is the last time that you paid close attention to your social media efforts, beyond posting on Facebook and Twitter? The years go on, with daily postings of blogs, photos and videos, and we lose sight of some of the housekeeping that should be done to keep our spa social media brand updated. Let's face it, social media is fun and easily accessible, but it takes work, time and money. Spring is the perfect time to drill down in your social media and cast off what's not working and grow what is.
Just so you know, I'm not done talking about the ISPA conference just yet because I still have some great stories to share! I did, however, want to pass along some time-sensitive social media resources and events. The holiday season
Last week we published our workbook "How to Use Social Media to Find New Clients for Your Spa" to encourage spa business owners and managers to take lead generation into their own hands. This resource guides users through the process of finding the
"How do I use all of these social media sites to generate business for my spa?" Sound like a question you've asked yourself, a colleague or even Google? I hear it nearly every day from my clients and it's a very valid
How to Market Your DaySpa Here's how to market your day spa or med spa
With so many ways to market small businesses, business owners need to take advantage of several ideas to maintain and grow a solid client base. Marketing a day spa includes building a website, engaging in social marketing (facebook, twitter, youtube), direct mail marketing, email marketing and in-person marketing. Use a variety of marketing techniques to educate potential clients of the many benefits your day spa has to offer. Reaching people and convincing them to try your services may be difficult at first, but the additional business is well worth the effort. Use both old and new marketing techniques to be the most successful.
Launching and maintaining a blog for your day spa or salon may seem like too much work, but there are several benefits to having a blog and posting content regularly. Day spa blogs are very easy to set up and can encourage both current and future clients to maintain a relationship with you.
Blogging can also help to increase your search engine rankings, and set you apart from the competition. Blogging can help you book more appointments, boost your brand and capture more of your target market. Here are some important tips for launching and maintaining a blog for your day spa or salon: