Benjamin Franklin said, "By failing to prepare, you are preparing to fail." We all make decisions every day. Many of those decisions are in regard to fires we're putting out in our spa. Your holiday spa marketing strategy must start
Every year, I look forward to the Spa Hive Spa Event in New England. This year, I held the event at Cliff House Maine in Ogunquit. It had the perfect backdrop to provide my Spa Hive guests the sweet, serene
As our series of SpaHive Mastermind events are just around the corner, we're looking forward to some seriously productive, seriously fun and seriously successful days that will help you to take immediate action to tackle any of your nagging spa
How do you currently view your relationship with your spa vendor partners? Is it easier to think of them as a small part of your overall success, or an intricate part of your spa business growth? As noted in Retail
It's a classic story, you've partnered with a great skincare company and have purchased all their recommended products. These products look great on the shelf, have amazing ingredients with proven results and your team is excited about the new addition.
We are in the final stretch of the holidays and gift buying is at its peak. Even though Black Friday and Cyber Monday have passed, there are still millions of people who haven't even started their holiday shopping and there are some last minute things you can do to increase spa revenue.
Your goal over the next three weeks is to capture your audience and sell, sell, sell. You need to be creative and use social media to your advantage. If you missed our last two posts on building holiday sales, you can read them here:
It's gift certificate time; the holidays are less than 8 weeks away and everyone is looking for that perfect gift for friends, co-workers, and family. Your business should be paying special attention to them and providing your clients an easy, efficient way to give a gift.
Spring is only 4 days away! Just saying the word "spring" is thrilling. Come spring, we have great weather that allows people to come out of hibernation for some exercise and vitamin D. There is a sense of rebirth and renewal. The same is true for your spa; it's time to redecorate, refresh and update your spring promotion ideas.
Retail is a strong component of your spa business; if its not 20% of your total sales, it needs some attention. There are three parts of a successful spa retail space: (1) having the right product mix, (2) designing a space that is customer-friendly, and (3) employee training. (For this post, we are going to assume that you have a strong retail mix.)
Often, spas look at retail as a secondary tier to their business and therefore do not give it the time and attention that it deserves. Making some minor and possibly major adjustments to your retail space can increase your bottom line.