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Spa Retail

As our series of SpaHive Mastermind events are just around the corner, we're looking forward to some seriously productive, seriously fun and seriously successful days that will help you to take immediate action to tackle any of your nagging spa

We are in the final stretch of the holidays and gift buying is at its peak. Even though Black Friday and Cyber Monday have passed, there are still millions of people who haven't even started their holiday shopping and there are some last minute things you can do to increase spa revenue.

Your goal over the next three weeks is to capture your audience and sell, sell, sell. You need to be creative and use social media to your advantage. If you missed our last two posts on building holiday sales, you can read them here:

Retail is a strong component of your spa business; if its not 20% of your total sales, it needs some attention. There are three parts of a successful spa retail space: (1) having the right product mix, (2) designing a space that is customer-friendly, and (3) employee training. (For this post, we are going to assume that you have a strong retail mix.)

Often, spas look at retail as a secondary tier to their business and therefore do not give it the time and attention that it deserves. Making some minor and possibly major adjustments to your retail space can increase your bottom line.

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