If you've followed me for any amount of time, you know how much emphasis I place on properly marketing your spa. A good website should be at the core of your marketing strategy. When I say "good website", what images
In light of the situation surronding Massage Envy, I found it timely and relevant to openly discuss the very important topic of Maintaining A Sacred Spa Space. To me, this topic has always been one of the most important reasons
It's a classic story, you've partnered with a great skincare company and have purchased all their recommended products. These products look great on the shelf, have amazing ingredients with proven results and your team is excited about the new addition.
It's gift certificate time; the holidays are less than 8 weeks away and everyone is looking for that perfect gift for friends, co-workers, and family. Your business should be paying special attention to them and providing your clients an easy, efficient way to give a gift.
Uncovering your spa client's needs is more than an intake form. It is a combination of all spa areas working together: reception, technicians, facility and services. All areas have an opportunity to discover what your client needs and desires. The ultimate goal is help the client discover what they really need through a gentle process of discovery. While doing so, you develop a meaningful and professional relationship built on trust.
Move over ladies, the men are taking over! At the spa that is. According to ISPA statistics on male spa-goers:
- 47% are male
- The average male spa goer is 25-44 years old
- Holds a management position
- Makes at least $50,000
- Places a high premium on ambiance, amenities, expertise of staff, and cleanliness
You have to give love to receive love, and Valentine's Day is the day. According to CNN, the average person spends $130.97 on the one they love.
So how can your spa capture these shoppers?
The answer is to start your Valentine's Day marketing now! It's never too early to get into the heart and minds of your clients. Use social media to promote your treatments and email to clients to get them thinking of your spa as THE place to celebrate this romantic holiday.